Zetagram (formerly Infiniti) has provided professional design services in County Mayo for Noboba:-
Personal Computer Science was an established trade computer supply business based in Charlestown, County Mayo which provided computers, peripherals and consumables to computer shops and repair technicians nationwide.
Noboba was a new product venture by Personal Computer Science to produce their own range of high quality laptop cases and bags.
The initial brief to Zetagram* by the client was to design a range of product concepts for notebook (laptop) bags that would stand out from the standard black bags imported from China.
After competitor research and analysis, Zetagram developed a range of brand names to promote the products. The chosen solution was Noboba, which was a unique contraction of the phrase 'NOte BOok BAg' and had an available dotCOM domain name.
The brand logo label style was an arrangement of carefully selected fonts and geometric shapes, which could be simply and flexibly developed into a brand style for marketing material.
The bag concept designs themselves were based on customer needs currently lacking in the market at a cost-effective and affordable price point. The new designs would aim at youth and female target audiences, and as an alternative to the standard business cases.
Designs included a padded tote bag concept, a modern briefcase design and a popular messenger bag option to break into the Crumpler™ market share.
To further demonstrate and extend the brand, Zetagram visualised a brochure website design to present the product range and encourage enquires and sales.
*Formerly known as Infiniti.