Zetagram (formerly Infiniti) has provided professional design services in County Mayo for Moore's Plaster Moulding:-
Moore's Plaster Moulding was a small, independent plaster moulding business based in Foxford, County Mayo, which offered decorative cornice and center-piece plasterwork custom-made and fitted by hand.
The initial brief to Zetagram* by the client was to create a van design to promote and advertise the business on the road and on-site.
After competitor research and analysis, Zetagram's first step was to create a distinctive and memorable logo corporate identity for the business. This was done using custom adapted carefully selected fonts, and elaborate layered ornaments to illustrate the decorative plasterwork provided by the business.
The colour palette was selected from standard cut vinyl colour ranges for cost-effective production, using greys for the white plasterwork and red and gold to project the high quality of the service.
To apply the design to the van, the logo was placed in a prominent position, with services and contact information arranged around it. The details were then tied together with additional decorative ornaments against the white background of the van to simulate the three dimensional look of plaster mouldings.
*Formerly known as Infiniti.