Product and Brand Ideas in County Mayo, Sligo & Roscommon

Custom developed new product and brand name options by Mark Hardy at Zetagram in Carracastle, Ballaghaderreen, County Mayo. Free design consultations available.

Brand Name Development

Create a unique and memorable brand name for your new product or service, that will work well through word of mouth and in online searches.

A professionally developed brand name by Zetagram can:-

  • Add value to a product or service
  • Lay the foundation to build your brand
  • Focus on your target audience
  • Make the process quicker and smoother
  • Explore new routes and ranges of options

This simple and lightweight service is ideal for small and medium-sized businesses with limited in-house design and marketing resources.

It enables these businesses to draw on extensive experience to develop a professional approach, before investing in a brand design and marketing campaign for their newly developed product or service.

Types of Brand Name Development

Types of businesses Zetagram has previously developed brand names for have included:-

  • Start up businesses
  • Relaunch existing businesses
  • New product developments
  • Web based services

Brand Name Development Gallery

Our Approach

Zetagram has had extensive experience in developing brand and business names for Irish, UK and US companies for over 20 years.

We work closely with our clients to really understand the core of their businesses, their customers and their competitors, and use this to accurately represent their needs and requirements in our designs.

When developing a range of brand names, Zetagram likes to clearly define the parameters of the product, service or business. For example:-

  • Is it a global or local product or service?
  • Will it be promoted on the web?
  • Will it be promoted by word of mouth?
  • Who is the target customer base?
  • What/who are the closest competitors?
  • Positive associated keywords

Based on this information, Zetagram can determine if the brand or business name needs:-

  • To have an available dotCom or dotIE domain
  • To actually mean something or can be a newly constructed name.
  • To be easy to say
  • To be easy to spell
  • To be as unique as possible
  • To have low results in Google for SEO

Using these parameters, Zetagram can produce a range of suggestions to present to the client, who will ultimately choose the brand name for further design development.

Guideline Costs

Brand Name/Business Name Development costs start in the range of €200-€400 for the first selection of names to any given brief. Additional hours may be added to this to focus on a particular area at a further cost of €50 per hour.

An estimated lead time for Brand/Business Name Development is 1-2 weeks for the first presentation of selected names, with further searches after a period of 1-3 working days.