Zetagram (formerly Infiniti) has provided professional design services in County Mayo for Phoenix Motiv8:-
Phoenix Total Well-Being was a small, independent health and fitness business based in Claremorris, County Mayo, which offered martial art & fitness classes, shiatsu massage and acupuncture treatments.
Phoenix Motiv8 was a weight-loss motivation intiative with an eight step programme.
As part of the ongoing development of the business, the initial brief to Zetagram* by the client was to create a new logo corporate identity style to package a weight loss programme to be provided by Phoenix Total Well-Being.
The idea was to provide support and motivation for clients looking to lose weight, combined with exercise programmes and personal training sessions. The programme was to be split into eight levels/stages, and during client consultation the name Phoenix Motiv8 was suggested by Zetagram.
By building on the main corporate identity, Zetagram took the original Phoenix logotype and combined it with fresh clean classical sans-serif typography to create the new look.
As part of the logo Zetagram developed a custom-drawn figure 8 that was also split into eight sections, each section colour coded to represent a different step in the programme.
To support this eight step theme, a series of eight coloured dots underlined the logo, and were to be used as a signature element to link future marketing material and stationery.
*Formerly known as Infiniti.