Zetagram (formerly Infiniti) has provided professional design services in County Sligo for HotRods Fast Food:-
Gulf Oil was a major global oil company with it's Ireland franchise offices based in Collooney, County Sligo, which provided oil products and independent service station franchises nationwide.
HotRods was the chosen development route to create a brand for a new fast food outlet located at the Gulf Oil service station based in Collooney, County Sligo.
The initial brief to Zetagram* by the client was to create a brand name and style for a stand-alone fast food business (possible franchise) that was being created as part of a service station development at Collooney, County Sligo.
After extensive competitor research and analysis, Zetagram developed and presented over 200 possible brand name suggestions with available dotCom or dotIE domain names.
As part of the client's decision process, HotRod's was one of the names chosen to explore for a brand design.
For the design of the HotRod's Fast Food brand, Zetagram aimed to project a modern interpretation of a 1950s americana diner style. The intention was not to create a period design, but a fun retro alternative to the local competitors.
A suitably retro donor font was sourced and redrawn to be cleaner and smoother, and a 50s inspired 'hood ornament' H motif was designed with wings.
The chosen design was further expanded to include packaging designs, menus, interior and exterior signage uniforms and the interior design and layout of the seating area.
Zetagram worked closely with the client and attended production meetings on site for the development of the service station.
Unfortunately before completion of the project, the client made the decision to finish the design work in-house, so the final execution of the brand style is not as originally visualised and does not reflect the level of design aspired to by Zetagram.
*Formerly known as Infiniti.