Website optimising by Mark Hardy at Zetagram in Carracastle, Ballaghaderreen, County Mayo. Free design consultations available.
You can help to improve the position of your website and web pages in search results by using Search Engine Optimisation (SEO).
With the amount of indexed pages now on the web (greater than 4.5 billion indexed in search engines like Google), it is becoming increasing difficult for an unoptimised website of a small or medium-sized business to be found on the web.
By adjusting certain factors in the pages of your website such as; keyword density in the written content, adjusted title tags, header tags and code structure, you can help focus each page to be better represented in search engines while still being easy to read for human users.
There are no guarantees to this process for No.1 first page positions, as search engine algorithms are constantly being updated to work more efficiently and close any loopholes that may be exploited to provide false results.
However, good practice techniques and carefully written content can only help to improve long-term web page visibility and help search engines provide the correct results that their users are looking for.
Zetagram has had practical experience in optimising web pages and websites for Irish, UK and US companies and businesses for over 10 years.
We work closely with our clients to really understand the core of their businesses, their customers and their competitors, and use this to accurately represent their needs and requirements in our designs.
When designing and building web pages for our clients, Zetagram will perform a degree of Search Engine Optimisation (SEO) as standard in order for the site to perform as well as possible in search engines, and to create a fully-rounded website.
Previously, Zetagram has also offered this service to existing clients with sites that need optimising, with successful results. Often it is the case that the intended message presented by the website does not contain the actual words used in the search engines by potential customers.
For instance:- A website may use the general phrase 'Power Tools in Connaught', but the user might be searching for an 'Electric Drill in Mayo'.
Because the abstract text of this site does not include specific words it will (generally) not come up in search results for this query - (Not allowing for the artificial intelligence of Google RankBrain technology - it's clever).
Zetagram works with our clients to understand their own customers/users and develop a wide array of keywords to provide richer information and encompass as much potential website traffic as possible.
It is also important to bear in mind the structure of the existing website code is critical in being able to improve search engine visibility. Sometimes it can be more economical to build a new fresh and clean site rather than attempt to optimise an under-performing site with invalid code.
Search Engine Optimisation (SEO) is a service built into our copywriting and web site design services as standard with no extra charge.
However, if optimsation is required on third party or existing sites, prices may start at €100+vat and range up to €300+vat. This process takes between 2-5 days to develop and is presented in person with the client to explain the work that has been done.