An HTML email marketing to campaign is an effective system to keep existing and potential customers up-to-date with news, new product releases and special offers.

It is a cost-effective and flexible alternative to offline marketing methods such as sending special-offer flyers in the post, and can be turned around in a relatively quickly with no lead time for print.

Zetagram's custom designed email marketing templates:-

• Present a professional and consistent image
• Extend and build your business brand
• Seamlessly tie in with your website style
• Are less likely to confused with spam emails

HTML emails and ezines can be delivered using one of the many online services like Constant Contact or MailChimp, from your own web servers, or directly from your computer using proprietary mailing software.

Types of HTML Email design

Types of HTML emails previously designed by Zetagram have included:-

• Email newsletters (eZines)
• Promotional marketing emails

To view examples of email newsletters that have been designed by Zetagram, visit our HTML Email Designs page in the Portfolio section.

Our Approach

Zetagram has had extensive experience in designing web pages and websites for Irish, UK and US companies and businesses for over 17 years, working with proprietary design tools or hand-coding HTML and CSS.

We work closely with our clients to really understand the core of their businesses, their customers and their competitors, and use this to accurately represent their needs and requirements in our designs.

When designing HTML emails Zetagram aims to create valid and stable code which will display over a range of devices and email clients suitable for the intended target audience.

We will need to consider:-

• What is the email/campaign for?
• Who is the target audience?
• How will the emails be delivered?
• Where will the email assets (images) be stored?

It is important that emails are coded in such a way that they are not blocked as spam, are lightweight and don't become a nuisance to the users signed up to your customer mailing list.

An alternative option, for documents like product information or catalogue updates, a web-ready PDF attached to a regular plain-text email is a more effective marketing tool, and a better method of delivering a large amount of valuable information.

Note:- For all types of email marketing it is important to consider document file sizes and the bandwidth required to deliver to large mailing lists of customers.

Guideline Costs

Email newsletter designs can start from €200 and range up to €500. These designs take between 1-2 weeks to develop and can be presented in person or via email to reduce costs and save time.

For an accurate estimate of an HTML email design we would recommend a free design consultation to discuss.

Web Ready PDF designs can start from €100 and range up to €300. These designs take between 1-2 weeks to develop and can be presented in person or via email to reduce costs and save time.