PureMayo Design Portfolio by Zetagram

Zetagram (formerly Infiniti) has provided professional design services in County Mayo for PureMayo:-

For more information contact us to arrange a free design and marketing advice consultation.

PureMayo logo design on red PureMayo logo design on white




Westport, County Mayo, Ireland



PureMayo was a small, independent start-up tourism publication based in Westport, County Mayo, which provided an annual booklet for tourist information and was financed with advertising by local businesses.

The initial brief to Zetagram* by the client was to design a traditional but modern identity for a local tourism publication representing the four 'quarters' of County Mayo.

The publication was divided into four areas highlighting; the national parks of north west Mayo, fishing tourism in the north east Mayo, the dramatic coastline of the west and the traditional farming plains of south east Mayo.

After research and analysis of competitor publications Zetagram developed a design based on custom drawn illustrations in a celtic knot/wood-cut style execution.

The main logotype font was a carefully selected celtic uncial style, and the final arrangement was in a 'compass' style layout that directly tied the illustrations to the locations in the county.

*Formerly known as Infiniti.