Zetagram (formerly Infiniti) has provided professional design services in County Mayo for Carn Valley:-
Harrington Concrete & Quarries, based in Kilkelly, County Mayo, was one of the largest independent manufacturers of concrete and quarry stone products in the Republic of Ireland. They provided a wide range of ready-mix, precast concrete and aggregate products from depots in Mayo, Sligo and County Galway.
Carn Valley, named after one the Harringtons quarries, was a new product initiative to develop additional market areas outside of the building and construction industry.
The initial brief to Zetagram* by the client after consultation was to design a new brand to explore the possibility of marketing Harringtons high quality sand aggregates as a range of retail products for home and leisure use.
After research into the area and an analysis of competitor approaches, Zetagram developed a new retail brand as an extension of the existing Harrington corporate identity.
By retaining the same silver background and fonts, the new brand was designed using a similar graphic style but with new complimentary colours of yellows and greens instead of the corporate blues of Harringtons Concrete & Quarries.
The final brand represents a valley scene in the shape of a shield, and/or the blade of a shovel, that can work on either a white or silver/grey background for flexibility.
To present the brand to the client in context, the design was applied to custom packaging layouts for retail bags of sand, to demonstrate how it would represent the products on the shelf.
*Formerly known as Infiniti.