Zetagram (formerly Infiniti) has provided professional design services in Los Angeles, USA for Broxbury:-
Connolly Creations was an established specialised consultancy service based in Los Angeles, USA, which provided business development, operations management and strategic planning assistance to small and medium sized businesses.
Broxbury was a luxury matchmaking concept for professional singles to meet through an intermediary service, that didn't have the time or patience to use online dating services like Match.com.
The initial brief to Zetagram* by the client was to create the impression of a glamorous dating experience, with limited membership as part of an exclusive network.
After local competitor research and analysis, Zetagram developed a wide range of appropriate brand names with available dotCOM domains, at low cost to premium prices. The name Broxbury was chosen, and was freely available to purchase.
To establish the brand style Zetagram first carefully selected a donor font that projected the right tone, and then designed a motif around the letter 'B' with two intertwined hearts subtly incorporated into the design.
Zetagram chose a rich 'chocolate box' type colour palette and combined it with retouched stock photography to create a luxurious feel for an introductory recruitment brochure. Additional marketing material was also designed, with merchandising ideas for promotion and PR.
*Formerly known as Infiniti.