Zetagram (formerly Infiniti) has provided professional design services in Los Angeles, USA for TacticsRoom:-
Connolly Creations was an established specialised consultancy service based in Los Angeles, USA, which provided business development, operations management and strategic planning assistance to small and medium sized businesses.
Tactics Room was a junior soccer training academy based in Los Angeles, California, coached by Chris Connolly of Connolly Creations.
The initial brief to Zetagram* by the client was to create a logo design and brand identity around the training philosophy of playing like 'every day is game day'.
After research and analysis of local competitors, Zetagram strategically planned a design route to make the production as cost-effective as possible but with maximum impact.
The logo brand design itself is modeled around the letter T combined with a schematic drawing of a soccer pitch, similar to a coach's tactics playboard.
This approach was developed and adapted to apply to different teams and game days, and combined with powerful stock imagery for cost-effective advertising promotion.
The final design was also used to brand clothing as merchandise to add value to the training day courses and as a secondary revenue stream.
*Formerly known as Infiniti.