Zetagram (formerly Infiniti) has provided professional design services in County Mayo for Hire Solutions:-
Homecare Medical Supplies was an established, family run medium sized business based in Ballyhaunis, County Mayo. They provided products and services for patients and medical staff through their specialist stores across the country, trade and retail printed catalogues and a dedicated medical supply website.
Hire Solutions was a development of a previous equipment rental scheme for patients leaving hospital but still requiring care at home.
The initial brief to Zetagram* by the client was to refresh the supplied logo designed by a third party, in order to make it integrate better with the main corporate identity and work more flexibly on marketing material and signage. The logo text was retained and adjusted, but reframed in landscape (horizontal) and portrait (stacked) enclosures, with the standard colours applied.
With a more cohesive identity in place, the campaign was then developed to make the service warmer and more approachable. Suitable stock photography was sourced to represent the market , and copy (text) was written and edited to create a range of brochure leaflets and press and web banner advertising.
For presentation of the Hire Solutions service at trade shows and events, both roll-up banner stands and pop-up exhibition stands were designed and produced.
The Hire Solutions identity was also integrated into the main fleet livery design, with adjustments to the original vehicle graphics to advertise and promote the new service.
*Formerly known as Infiniti.