Zetagram (formerly Infiniti) has provided professional design services in Dublin for BEC Consultants:-
BEC Consultants was an established environmental consultancy firm based in Dublin, Ireland, who provided a range of survey, report and environmental assessment services.
The initial brief to Zetagram* by the client was to create a new logo corporate identity design to update and replace the existing dated look.
After competitor research and analysis, Zetagram looked at the individual aspects of Botanical, Environmental and Conservation which the initials stood for and looked to find a solution to illustrate this.
By using the negative space of custom-drawn letterforms, Zetagram subtly integrated stylised illustrations of flora and fauna into the design. This was enhanced with a muted and natural colour scheme palette and support with classical sans-serif typorgraphy.
The logo design was developed in portrait (stacked) and landscape (horizontal) formats for flexible application, and adjusted to work in monochrome if required.
To demonstrate how the logo design could work in practice, it was applied to a vehicle graphics design in conjunction with an atmospheric stylised illustration.
The next stage of the design development was to create an editable document style, that was formatted as a Microsoft Word template for the client the apply to all future survey reports produced by the business.
*Formerly known as Infiniti.